Meet Your Baker

Hi there! I’m Kristin Ides 🧁

From brownies at age five to stints as a barista, bartender, baker, prep cook & server, I really thought I’d wind up in food. Proudest moment? Winning the biggest ribbon at the county fair for my white-bottom banana cream pie. But then… farewell gluten.

Plus, my day of job of doing growth marketing in B2B SaaS startups started to eclipse the clearly not-gonna-happen dreams of opening a bakery. So I started to wonder how I could bake a little magic with marketing instead.

Introducing: Marketing Cake 🍰

By combining my lifelong passions for baking, writing, communication and marketing, I’m now developing non-edible recipes for Marketing Cake. Cake is fluffy and delicious! Who doesn’t like cake? But, the meaning goes deeper…

Cake is celebratory!

Cake is symbolic of a big hurrah. Marketing is a lot of little celebrations of your brand, your product, and your customers. Storytelling is about creating something memorable out of the mundane. So let’s light a candle and shine.

Yet—cake is complicated.

While modern conveniences claim to have removed the complexity from baking a cake, just like with marketing, technology and innovation only gets you so far. You can’t automate away the emotion that goes into great copywriting, or the instinct behind the boldest campaign strategies. There’s a lot of practice that goes into perfecting your technique, and pro tips certainly make it easier. The right tools for measuring make for consistent, repeatable results.

And now for the icing…

Ready to take a bite? Follow along on Substack and nibble away. You’ll find the recipes and ingredients you need to bake marketing campaigns that convert. Enjoy free Notion templates, Google Ads tips, the latest on technical implementation, copywriting basics and a ton more. Grab a mug and stay, won’t you?

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Tested tips for tastier marketing. Get the ingredients & recipes you need to whip up a fresh batch of sweet, satisfying content that converts.


Growth marketing for SaaS. I bake tasty & foolproof recipes at Marketing Cake.