Get ready for a taste of Marketing Cake!

All the tips, tricks & techniques you need to deliver expertly crafted content.

A big, freshly baked hello to the nascent Marketing Cake audience!

I'm Kristin Ides ✌︎ I work for B2B SaaS startups and help scale demand generation and growth marketing campaigns. Prior to entering the tech world about a decade ago, I was a professional writer and editor, from newspapers and magazines to grantwriting and copywriting.

Marketing Cake brings together a few of my passions: writing, marketing, data analysis—and baking! You can read a bit more about why I chose the cake metaphor here, but in brief:

Marketing is a lot like baking. Both are easy to start, but difficult to master. What begins as a humble brownie recipe morphs into an elaborate opera cake. They require precision, fierce attention to detail and an unwavering focus on the end user (or eater).

It’s my goal to bring you the best to help you improve your skills and leave a lingering impression on your audience. You can expect blogs from me on topics including how to leverage the latest AI tools, hacks for writing copy that speaks to your audience directly and guides to getting more out of the best platforms in SaaS.

Browse through my collection of Marketing Ingredients, where you’ll learn the fundamental elements in marketing, like campaigns and keywords. Then, see how to apply those ingredients in the Marketing Recipes section, full of detailed guides on topics including Google Ads, landing pages, cold outbound emails and a lot more.

Let’s gather our ingredients and get ready to bake some Marketing Cake!