Archive - Marketing Cake

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Marketing Recipe: Events

Don’t leave your ROI in the exhibit hall. Prep work & a few secret ingredients create unforgettable events that generate pipeline.

Aug 13 •

Kristin Ides 🧁

A Cheap, Fast + Good Tech Stack for Indie Makers

Have your cake and eat it, too. This simple tech stack helps entrepreneurs build a brand, grow an audience and scale marketing.

Aug 5 •

Kristin Ides 🧁

July 2023

Marketing Ingredient: Campaigns

Or, how to do—any & all—marketing effectively. Campaigns are your base ingredient for developing demand generation flywheels that scale.

Jul 17 •

Kristin Ides 🧁

May 2023

Marketing Recipe: Google Ads

Structure your Google Ads account to 10x your ROAS. Deliver predictable pipeline that generates SALs—without giving all your money to Google.

May 28 •

Kristin Ides 🧁

March 2023

Simple Use Cases for Copywriting with AI

Here’s why AI tools increase your productivity and make redundant writing tasks significantly less painful.

Mar 24 •

Kristin Ides 🧁

February 2023

Get ready for a taste of Marketing Cake!

All the tips, tricks & techniques you need to deliver expertly crafted content.

Feb 16 •

Kristin Ides 🧁

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